Use of registered marks in search advertising

The growth of internet services has enhanced the importance of search advertising. The service, rendered by internet search engine operators, allows a company to prominently display its website among the results obtained in searches for a list of keywords. The issue became legally significant when companies started to include third parties' trademarks among their keywords, as a tool to attract consumers.

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November 5, 2024

Brazilian PTO changes its understanding on the registration of “slogans” as trademarks

In a seminar open to the public held on October 30, 2024, the BPTO announced that it will change its interpretation of … Brazilian PTO changes its understanding on the registration of “slogans” as trademarks

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Brazilian CNPQ defines Intellectual Property guidelines for funded inventions

The Brazilian National Council for Scientific and Technological Development (CNPQ), through CNPQ Ordinance No. 1,935 (“Ordinance”), dated September 20, 2024, has established … Brazilian CNPQ defines Intellectual Property guidelines for funded inventions

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Updates on procedures for ownership transfers and amendments to patent holder informations

Updates on procedures for transferring ownership and changing the name/company name, address/headquarters, and security interest or pledge of patent holders of any … Updates on procedures for ownership transfers and amendments to patent holder informations

Flávia Benzatti Tremura Polli Rodrigues

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Use of registered marks in search advertising

Last related news

Brazilian PTO changes its understanding on the registration of “slogans” as trademarks

Brazilian CNPQ defines Intellectual Property guidelines for funded inventions

Updates on procedures for ownership transfers and amendments to patent holder informations