Use of registered marks in search advertising

The growth of internet services has enhanced the importance of search advertising. The service, rendered by internet search engine operators, allows a company to prominently display its website among the results obtained in searches for a list of keywords. The issue became legally significant when companies started to include third parties' trademarks among their keywords, as a tool to attract consumers.

For further information, click below to access our full newsletter.

See file

Back

Last related news

December 12, 2024

Important Update: New Rules for the Patent Prosecution Highway (PPH) in Brazil

The Brazilian Patent and Trademark Office (BPTO) has announced modifications to the Patent Prosecution Highway (PPH) Program by means of Ordinance 48/2024, … Important Update: New Rules for the Patent Prosecution Highway (PPH) in Brazil

December 6, 2024

Brazilian PTO (INPI) publishes new Relationship and Transparency Policy

Through Ordinance/INPI/PR/N° 46, dated November 27, 2024, the Brazilian National Institute of Industrial Property (INPI) published its new Relationship and Transparency Policy, … Brazilian PTO (INPI) publishes new Relationship and Transparency Policy

December 5, 2024

Establishment of procedures for examining patent certificates of addition

The Brazilian PTO (BPTO) had already established, through Ordinance/INPI/DIRPA No. 14, of August 29, 2024, general procedural rules regarding the form and … Establishment of procedures for examining patent certificates of addition

Newsletter

Use of registered marks in search advertising

Last related news

Important Update: New Rules for the Patent Prosecution Highway (PPH) in Brazil

Brazilian PTO (INPI) publishes new Relationship and Transparency Policy

Establishment of procedures for examining patent certificates of addition