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Managing IP Magazine – March 2013

Fame

Depending on the degree of reputation or recognition of the mark, it may be qualified as WELL-KNOWN or HIGLY REPUTED (widely recognized by the general consuming public; well-known to the public at large), being protected under different levels.

Legal protection to well-known marks

WELL-KNOWN marks in the form of Article 6bis of CUP are protected under the Brazilian IP Law against imitation or reproduction in the same or related market segment. Pre-existence of a regular application or registration is not a condition to seek the protection. Being this an exception to the first-to-file rule in force in Brazil, the Brazilian Law requires that the Opponent files an application for its own mark in order to enforce the special protection.

Brazil chapter.

Regulatory Overview.

Legal framework

The growth of the Brazilian market and economy is parallelled by the increase of counterfeiting activities. The enforcement of IP rights involves planning, technology, intelligence, training and coordination, with support from a number of laws and treaties, as well as the relevant rules of the Federal Constitution, the Civil Code, the Criminal Code, the Civil Procedure Code, the Criminal Procedure Code and administrative statutory instruments. The legal framework for anticounterfeiting includes:

• the Industrial Property Law (Law 9,279/96);

• the Copyright Law (Law 9,610/98); and

• the Software Law (Law 9,609/98).

In addition, Brazil is a signatory to the main international IP instruments, such as:

• the Paris Convention for the Protection

of Industrial Property (as reviewed in Stockholm in 1967);

• the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs);

• the Berne Convention f

Bedeutung und Vielschichtigkeit der brasilianischen gesetzlichen Vorschriften uber Arbeitnehmererfindungen werden in den einschlägigen Veröffentlichungen stets hervorgehoben. Der besondere Rang dieses Rechtsgebiets ist angesichts der gegenwärtigen industriellen Konjunktur, in der sie Meisen der wesentlichen Erfindungen aufgrund systematischer Forschungen in Industrie und Wissenschaft gemacht werden, nicht zu bestreinte.