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June 19, 2023
Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising
The Brazilian Superior Court (“STJ”) has recently ruled on puffery in advertising in a case between Unilever (owner of the Hellmann’s brand) … Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising
- Fernanda Magalhães
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- 03 Posts SZD_Post 13 copy
May 30, 2023
Brazilian Patent Office (INPI) announces plan to grant patents in just 2 years
In an online meeting convened by the INPI on May 25, 2023, representatives of the main national associations for studies and intellectual … Brazilian Patent Office (INPI) announces plan to grant patents in just 2 years
May 12, 2023
The Brazilian PTO published a new technical opinion regarding the patentability of inventions related to transgenic plants
On May 9, 2023, the BPTO released the INPI/CPAPD technical opinion No. 01/2023, which provides guidance on the patentability of inventions related … The Brazilian PTO published a new technical opinion regarding the patentability of inventions related to transgenic plants
May 12, 2023
BPTO Management Report 2022: Patent overview
The BPTO published, on April 11, 2023, the Management Report for fiscal year 2022, which highlights the results achieved in view of … BPTO Management Report 2022: Patent overview
April 3, 2023
Brazilian Trademark Office incorporates updates to International Classification of Goods And Services (“Nice”) for Trademark Registration
On February 15th, the Brazilian Trademark Office (BPTO) published its latest Classification of Goods and Services list to reflect the revisions implemented … Brazilian Trademark Office incorporates updates to International Classification of Goods And Services (“Nice”) for Trademark Registration
March 6, 2023
Brazilian Data Protection Authority approves the Regulation on Dosimetry and Application of Administrative Penalties
The Brazilian Data Protection Authority (“ANPD” or “Authority”) published, on February 28th, 2023, the Regulation on Dosimetry and Application of Administrative Penalties … Brazilian Data Protection Authority approves the Regulation on Dosimetry and Application of Administrative Penalties
- Claudio Roberto Barbosa
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January 17, 2023
The Future Legal Regulation Of Artificial Intelligence In Brazil
Several Bills are being debated in the Brazilian National Congress with the objective of regulating the development and use of artificial intelligence … The Future Legal Regulation Of Artificial Intelligence In Brazil
January 9, 2023
New flexibility on the remittance of royalty payments abroad
In the last days of December 2022, new regulations entered into force easing up the remittance of royalty payments abroad. However, local … New flexibility on the remittance of royalty payments abroad
January 6, 2023
Analysis Of Evidence Of Use Became More Thorough In The Forfeiture Procedure
On December 28, 2022, the Brazilian PTO published Technical Note no. 03.2022, updating the procedures for exam of forfeiture requests, originally regulated … Analysis Of Evidence Of Use Became More Thorough In The Forfeiture Procedure
December 29, 2022
BPTO Publishes New Rules For Prioritization Of Patent Applications Prosecution
The Brazilian Patent and Trademark Office (BPTO) published by means of Ordinance No. 79, dated December 16th, 2022, which will come into effect … BPTO Publishes New Rules For Prioritization Of Patent Applications Prosecution
December 28, 2022
BPTO publishes phase IV of the Patent Prosecution Highway (PPH) Program
The Brazilian Patent and Trademark Office (BPTO) published, by means of Ordinance n° 78, dated December 16th 2022, phase IV of the Patent … BPTO publishes phase IV of the Patent Prosecution Highway (PPH) Program
December 8, 2022
Digital influencers and advertising in the Metaverse and social media
When Facebook CEO and one of the planet’s wealthiest, Mark Zuckerberg, changed his company’s name to Meta in October 2021, he simultaneously … Digital influencers and advertising in the Metaverse and social media
December 8, 2022
Sustainable agriculture, green technologies and IP in Brazil
Our partner Priscila Kashiwabara and specialists Breno Alves and Gabriel Cavalcante published the article “Sustainable agriculture, green technologies and IP in Brazil” in the Global Patent Prosecution Guide … Sustainable agriculture, green technologies and IP in Brazil
November 25, 2022
FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices
The financial collapse of FTX regarded as one of the largest cryptocurrency exchanges in the world brought with it not only financial … FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices
November 24, 2022
New Decision From The Brazilian Supreme Court In Favor Of Patent Term Adjustment (PTA) Cases
A new decision from the Brazilian Supreme Court on November 16th brought some hope to patent owners seeking the term adjustment for patents … New Decision From The Brazilian Supreme Court In Favor Of Patent Term Adjustment (PTA) Cases