News

By Fernanda Magalhães

June 22, 2023

Kasznar Leonardos was ranked in Chambers Brazil 2023

We are proud to announce the recognition of Kasznar Leonardos in the 2023 edition of the Chambers Brazil Guide: Industries & Sectors, Kasznar Leonardos was ranked in Chambers Brazil 2023

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June 19, 2023

Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising

The Brazilian Superior Court (“STJ”) has recently ruled on puffery in advertising in a case between Unilever (owner of the Hellmann’s brand) Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising

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April 19, 2023

Kasznar Leonardos joins panel discussion about Women and IP

Our partner Fernanda Magalhães will be joining the panel discussion on Women and IP: Accelerating Innovation and Creativity, hosted by ASIPI in Kasznar Leonardos joins panel discussion about Women and IP

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February 16, 2023

Advertising Law | Year In Review | 2022

Kasznar Leonardos’ Marketing & Entertainment Law practice group is pleased to publish its first Advertising Law Year in Review newsletter highlighting the Advertising Law | Year In Review | 2022

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December 8, 2022

Digital influencers and advertising in the Metaverse and social media

When Facebook CEO and one of the planet’s wealthiest, Mark Zuckerberg, changed his company’s name to Meta in October 2021, he simultaneously Digital influencers and advertising in the Metaverse and social media

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November 25, 2022

FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices

The financial collapse of FTX regarded as one of the largest cryptocurrency exchanges in the world brought with it not only financial FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices

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November 10, 2022

Bill creates Legal Framework for the Electronic Games Industry in Brazil

On October 19, 2022, the Brazilian House of Representatives approved Bill No. 2.796/2021 that creates a legal framework for the Brazilian gaming Bill creates Legal Framework for the Electronic Games Industry in Brazil

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October 14, 2022

Copyright registration in Brazil may now be submitted via online system

While registration is not mandatory in Brazil for copyright protection, it is a recommended measure as it may serve as evidence of Copyright registration in Brazil may now be submitted via online system

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February 3, 2020

SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising SENACON opens public consultation on ordinance that aims to regulate advertising to children

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December 6, 2018

Brazil: Data Protection Law Enacted

In the wake of the European Union’s General Data Protection Regulation (GDPR), the new Brazilian Data Protection Act (LGPD) was enacted into Brazil: Data Protection Law Enacted

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October 24, 2018

Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children

Brazilian Consumer Protection Agency (DPDC, in the Portuguese acronym), an agency under the Brazilian Department of Justice, published this month its decisions Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children

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